Kidding follows Jeff, aka Mr. Pickles, an icon of children's television, a beacon of kindness and wisdom to America's impressionable young minds and the parents who grew up with him – who also anchors a multimillion-dollar branding empire. But when this beloved personality's family – wife, two sons, sister and father – begins to implode, Jeff finds no fairy tale or fable or puppet will guide him through the crisis, which advances faster than his means to cope. The result: a kind man in a cruel world faces a slow leak of sanity as hilarious as it is heartbreaking.