From the small town of Lynchburg, Tennessee, where every drop of Jack Daniel’s is made, to the outback of Australia, from Beverly Hills to the streets of Havana, Cuba, “Chasing Whiskey” documents a cultural exploration into why a world of people identifies with a distinctly American brand. Through it all, Jack Daniel’s serves as the compass on a journey that offers a glimpse into humanity, shared values and differing views, dreams and delusions.